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Watch These Amazon Price Levels as Stock Drops on Sales Outlook

Source: TradingView.com.

Key Takeaways

  • Amazon shares dropped in premarket trading Friday after the company reported weaker-than-expected quarterly revenue and issued light current-quarter guidance, as consumers opted to purchase cheaper products, lowering the average selling price in its core retail business.
  • A bearish engulfing pattern formed on Amazon's chart leading into the company's earnings report, a candlestick formation that warns of lower prices.
  • Amid post earnings selling, investors should monitor key support levels in Amazon shares at $170, $161, $145, and $123.

Amazon (AMZN) shares fell sharply in premarket trading Friday after the e-commerce giant reported weaker-than-expected quarterly revenue and issued 澳洲幸运5官方开奖结果体彩网:light current-quarter guidance, as consumers opted to purchase cheaper products, lowering the average selling price in its core retail business.

Although 澳洲幸运5官方开奖结果体彩网:the company's stock reached a record high last month, investors have been quick to book profits in the weeks since amid growing concerns over increasing competition from discount 澳洲幸运5官方开奖结果体彩网:e-tailers and ꦬa s🍨lowdown in consumer spending arising from lingering inflation and higher interest rates.

Shares were down 7.9% at 💧$169.50 in recent premarket trading.

Below, we take a closer look at Amazon’s chart and use 澳洲幸运5官方开奖结果体彩网:technical analysis toಞ locate important price levels investors may be watching.

Bearish Engulfing Pattern

Amazon shares have trended mostly higher since the 50-day 澳洲幸运5官方开奖结果体彩网:moving average (MA) crossed above the 200-day MA in May last year to generate a 澳洲幸运5官方开奖结果体彩网:golden cross buy signal. However, after climbing to a new record high last month, the stock promptly shifted into selling mode, raising the possibility of a potential 澳洲幸运5官方开奖结果体彩网:bull trap.

In another bearish development leading into the online retailer's quarterly results, the price rallied above the 50-day MA in Thursday’s trading session before staging an intraday reversal to close below yesterday’s low, completing a 澳洲幸运5官方开奖结果体彩网:bearish engulfing pattern in the process. This two-bar 澳洲幸运5官方开奖结果体彩网:candlestick formation warns of a shift in market ps📖ychology, leading to lower prices.

Monitor These Key Support Levels

Following the stock’s earnings-driven selling, investors should monitor four key price levels that could provide support.

Initially, it’s worth watching if the stock can hold $170, an area on the chart likely to attract buying interest near a 澳洲幸运5官方开奖结果体彩网:confluence of support from the rising 200-day MA and an established uptrend line that joins several prominent 澳洲幸运5官方开奖结果体彩网:swing lows between December 2022 and October last year.

The next location to watch sits just $9 lower at $161, where the shares may find support around a late January peak that formed several days before the Feb. 2 earnings 澳洲幸运5官方开奖结果体彩网:breakaway gap.

An inability to hold this level could see a decline to $145, where buyers may seek 澳洲幸运5官方开奖结果体彩网:entry points near a trendline that links the major August 2022 and September 2023 price peaks with a period of narrow 澳洲幸运5官方开奖结果体彩网:consolidation in November and December last year.

Finally, a deeper 澳洲幸运5官方开奖结果体彩网:correction may see the shares test the $123 region, where they could encounter support from a horizontal line connecting numerous 澳洲幸运5官方开奖结果体彩网:peaks and troughs between July 2022 and October 2023.

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