Kansas City Chiefs' Travis Kelce is the highest-paid tight end in the NFL as of 2024. Kelce makes millions both on and off the field thanks to savvy investments, business ventures, and endorsement deals. Kelce has become even more popular since last year, thanks to his relationship with pop superstar Taylor Swift. Sales of Kelce's jersey jumped nearly 400% on sportswear and fan merchandise site Fanatics after Swift was seen cheering Kelce on at a Chiefs game last year, according to The Associated Press. Kelce also signed a $100 milllion deal with Amazon's Wondery for a podcast he hosts with his brother, former Philadelphia Eagles center, Jason Kelce.

A three-time Super Bowl winner, Kelce has a net worth of about $90 million, according to Celebrity Net Worth. Here's how Kelce makes his millions.

NFL Earnings

Kelce has made millions since being drafted by the Kansas City Chiefs in 2013, and has come to be known as one of the best tight ends in the NFL. In 2020, Kelce signed a 4-year, $57.25 million contract extension with the Chiefs, with an average annual salary of $14 million, according to Spotrac. In 2024, Kelce signed a new two-year $34.2 million deal with the Chiefs, with an average yearly salary of $17 million, making him the highest-paid tight end in the NFL.

Brand Partnerships

Kelce makes millions off the field in major endorsement deals. Kelce earned an estimated $35 million off the field between 2023 and 2024, according to Forbes.

Kelce's corporate sponsors include big brands like Nike (NKE), Bud Light, and State Farm. Kelce has also partnered with Pfizer (PFE), and has featured in ads promoting Pfizer's two-in-one flu shot and COVID booster. Consumer credit company, Experian (EXPGY), also launched a campaign with Kelce to promote its new digital checking account.

Kelce also does ads with his brother, Jason Kelce. The two appeared in a Campbell Soup (CPB) ad in August 2023 alongside their mom, Donna Kelce.

Businesses & Investments

Kelce also has several brands and savvy investments. Kelce was one of several professional athletes who invested in hot sauce brand Cholula, and likely made a fortune when it was bought by food giant McCormick (MKC) for $800 million in 2020.

As of October 2023, Kelce is also invested in 澳洲幸运5官方开奖结果体彩网:Formula One racing team, Alpine. Kelce, along with Chiefs quarterback Patrick Mahomes, joined a group of investors (which includes Reynolds and 澳洲幸运5官方开奖结果体彩网:Rob McElhenney) who first bought a 24% stake in the F1 team back in June 2023—a deal worth about $218 million (200 million euros).

Kelce has also invested in at-home rowing machine startup Hydrow, which reached $255 million in funding last year, according to Front Office Sports. Kelce's other investments include tequila brand Casa Azul, sports lifestyle and entertainment content platform PlayersTV, menswear brand Indochino, and truck accessories company, RealTruck.

Kelce's businesses include Hilo Gummies, a line of nutritional supplements he helped launch in 2019 and for which he serves as Chief of Performance, and his sportswear brand Tru Kolors.

Kelce and his brother host a top-ranked sports podcast called "New Heights." The Kelce brothers signed a three-year ad-sales and distribution deal with Wondery, a podcast studio and publisher owned by Amazon for their podcast in August 2024. The deal is reportedly worth over $100 million, according to CNN.