Founded in 1946 and headquartered in Boston, Fidelity has long been a household name in the brokerage industry. A pioneer and a veteran, the company has a storied history of innovation, both in terms of lowering costs for clients, and in expanding and improving its technology and product offerings to make it among the most comprehensive on the market. Today, Fidelity is a trading powerhouse catering to 39.2 million clients of all levels and holding $15.1 trillion in assets under administration.

Like most online brokers, Fidelity offers no-fee stock and ETF trades. Unlike the competition, however, Fidelity is able to do so while still providing every benefit of a traditional full-service brokerage. The company has solid trading platforms for every device, offers nearly every account type imaginable, and access to many asset types, including cryptocurrencies. It has a reputation for excellent customer support, even maintaining a network of physical locations–something very few brokers can boast about in 2025. Importantly, in contrast to most online brokers and even its arch-rival Schwab, Fidelity doesn’t accept payment for order flow, ensuring no conflicts of interest when executing your orders. Lastly, the interest it pays on unused cash is among the best in the industry. This combination of factors makes Fidelity the best choice for cost-conscious traders and investors.

Our extensive research has found Interactive Brokers to be the leader in three key categories of affordability - the best broker for low-margin rates, the best broker for fractional shares, and the best low-cost futures broker.

Founded in 1977 and headquartered in Greenwich, Connecticut, Interactive Brokers charges the lowest margin rates of the brokers we reviewed. Its rates are even lower for traders with larger accounts who borrow sums in the six- or seven-figure range. It also offers industry-leading 10,500+ stocks and ETFs in its fractional shares program, allowing clients to invest in the stocks they want regardless of the share price or their account size. Lastly, for those trading assets like futures, Interactive Brokers charges some of the lowest fees in the industry, further scaled down with volume. 

Despite its affordability, even offering no-fee stock and ETF trades via the IBKR Lite plan, the company’s technology and product offerings are by far the most extensive on the market. Interactive Brokers offer access to unrivaled 160+ market centers in 36 countries while providing some of the most advanced trading platforms and competitive execution speeds on the market. IBKR’s continuous platform updates, like the recent launch of AI-powered news summaries and the pioneering of innovative market segments–most recently, with the launch of forecast contracts–reinforce its reputation as a global trading powerhouse.

Read our full 澳洲幸运5官方开奖结果体彩网:Interactive Brokers Review.

Webull was founded in 2017 as a discount online broker. While it doesn’t charge a commission on stocks and ETFs—in line with most online brokers—it truly stands out by also offering no-fee options contracts. 

Despite marketing itself as a discount broker, Webull’s overall offering is quite impressive. The company has solid trading platforms with many advanced tools, including for options, and supports a wide range of tradable assets, even the more exotic ones like futures, fractional shares, and OTC stocks. It is also one of a handful of brokers that supports 澳洲幸运5官方开奖结果体彩网:24-hour trading. Lastly, the company has competitive margin rates and pays a great interest on uninvested cash -- and offers ever greater rates on cash, and even lower margin rates for subscribers to its $3.99/month or $40/year Webull Premium membership plan.

Webull is a great choice for options traders and any cost-conscious trader, but there are a few things to keep in mind. A non-issue for most, but the company does charge fees for “oversized” options trades, defined as those of 500 contracts or more. Webull also subsidizes its commission-free trading by receiving payment for order flow, which may impact execution quality.

Read our full 澳洲幸运5官方开奖结果体彩网:Webull Review.

moomoo was founded in 2018, making it one of the newer discount brokers. Headquartered in Palo Alto, California, it offers zero-commission trades on stocks, ETFs, and options. To attract customers, it regularly offers massive perks and bonuses, for example, right now new clients get a massive 8.1% APY on uninvested cash (for the first 3 months, then dropping to still impressive 4.1%), and receive up to 25 free stocks with a deposit of $2,000.

Even bonuses aside, with $0 fees for stocks, ETFs, and options, among the lowest margin rates in the industry, and some of the highest interest rates on uninvested cash – moomoo’s cost structure is tough to beat. The company’s platforms, including the recently launched new desktop software, are solid, charting is good, so are additional tools and features. On the downside, moomoo only offers stocks, ETFs, options, and fractional shares. It also only supports cash and margin account types, putting it significantly behind competition. Still, for most cost-conscious options traders, and particularly for those seeking great interest on uninvested cash, moomoo is a really solid choice.

Read our full 澳洲幸运5官方开奖结果体彩网:moomoo Review.