Mattel (MAT), the maker of Barbie dolls, reported a surprise profit in the second quarter, as the success and promotional impact of the box office hit Barbie offset lower toy sales.

Net sales fell 12% compared with the same quarter last year, including an 18% fall in North America and reflecting a broader pullback in 澳洲幸运5官方开奖结果体彩网:discretionary spending. Sales of Barbie dolls were among those that fell, mostly early in the quarter, while those of Hot Wheels and 'Monster High' dolls rose. The overall decline was smaller than expected, as Wall Street analysts had projected a 19% fall.

Net income came in at $27 million, well below $66 million in the year-ago quarter, but exceeding analysts' estimates. 澳洲幸运5官方开奖结果体彩网:Earnings per share (EPS) of 10 cents also beat expectations of a three-cent loss.

The report comes shortly after the July 21 release of the Barbie movie, a box office hit that grossed $162 million in its opening weekend. While the movie is produced by Warner Bros. Pictures, a subsidiary of Warner Bros. Discovery (WBD), it's had a significant pr🦄omotional impact on Ma𒅌ttel and helped drive sales of Barbie dolls higher in recent weeks.

In conjunction with the film, Mattel said it is partnering with 165 brands on Barbie products, while CEO Ynon Kreiz hailed the movie's soundtrack as another success for the company.

Acknowledging the lasting impact the Barbie movie could have on the company and the value of its intellectual property, Kreiz said the moment "will be remembered as a key milestone in our company’s history with the release of the Barbie movie, our first-ever major theatrical film."

"The Barbie movie is a showcase for the cultural resonance of our IP, our ability to attract and collaborate with top creative talent, and the capabilities of our franchise management organization," he continued.

Mattel shares spiked after the company released its earnings on Thursday but gave back gains shortly after. They're up almost 20% this year, but have underperformed the broader 澳洲幸运5官方开奖结果体彩网:consumer discretionary sector over this period.