Retailers' efforts to draw U.S. customers in for Black Friday appear to have been successful, as Mastercard (MA) reported a rise in consumer spending on the 澳洲幸运5官方开奖结果体彩网:post-Thanksgiving shopping holiday from last year.

U.S. retail sales excluding automotive were up 3.4% year-over-year on Black Friday, according to the Mastercard SpendingPulse survey, which noted e-commerce sales jumped 14.6% but in-store sales rose just 0.7%.

The report found that jewelry, electronics, and apparel remain the biggest gift sectors🗹, with a particularly strong online sales result for apparel on 🦋Black Friday as temperatures cooled in much of the country leading up to the holiday.

"Black Friday was a good indicator of how the holiday season is positively shaping up," Mastercard Economics Institute chief economist Michelle Meyer said. "Our real-time insights show that consumers are comfortably in the gift-giving spirit as price reductions and deals occur across sectors, supporting budgets for holiday shopping."

澳洲幸运5官方开奖结果体彩网:Last year, the survey said Black Friday retail sales rose by 2.5%, with online sales increasing by a smaller 8.5% and in-store sales gaining by a slightly higher 1.1%. Mastercard and other companies also found that 澳洲幸运5官方开奖结果体彩网:an increasing number of consumers used 澳洲幸运5官方开奖结果体彩网:"buy now, pay later" services on Black Friday last year.

Promotions Now Extend Beyond Single-Day Event

澳洲幸运5官方开奖结果体彩网:Black Friday and 澳洲幸运5官方开奖结果体彩网:Cyber Monday used to be separate shopping holidays aimed at driving in-person and online sales, respectively. However, retailers have slowly expanded promotions to entice shoppers with "Black Friday" sales available ahead of Thanksgiving, and online discounts present on both Black Friday and 澳洲幸运5官方开奖结果体彩网:throughout the weekend.

Heading into the holidays, 澳洲幸运5官方开奖结果体彩网:several retailers had identified that consumers were 澳洲幸运5官方开奖结果体彩网:appearing to wait for deals on products they wanted, with Mastercard noting that they were prioritizing patience to get the 澳洲幸运5官方开奖结果体彩网:most value from their budget.