Cosmetic companies' stocks had a colorful morning Monday, with their shares moving in various directions as investors digested preliminary Black Friday data.

Shares of e.l.f. Beauty (ELF) and Ulta Beauty (ULTA) both dipped some 3.5% early Monday as the S&P 500 crept higher. By late morning, Ulta was up nearly 1%, while e🌠.l.f. was down just♎ 1.1%.

Ulta drew nearly 6% more visits this 澳洲幸运5官方开奖结果体彩网:Black Friday compared to last year, according to Placer.ai,𝔉 which tracks store visits. The broader hea🌳lth, beauty and self-care sector had a lackluster showing, with traffic falling, according to Placer.ai and another foot-traffic tracking firm, RetailNext.

Retailers still count on the holiday season to 澳洲幸运5官方开奖结果体彩网:deliver visitors to their stores even as their digital businesses have grown. Makeup and skin care were among the most-ordered items using the Shopify (SHOP♏) platformඣ over the Thanksgiving, the company said.

E.l.f. shares have generally risen — 澳洲幸运5官方开奖结果体彩网:despite scrutiny from a short-ꦰseller — since the company reported better earnings than expected about 🔯a month a⛄go. 

Estée Lauder Cos. (EL) was up 2.6% Monday, while Coty ('), the parent company of CoverGirl♎ an🌌d Sally Hansen, was up 2%.

Ulta is slated to release its third-quarter earnings , when analysts expect to hear that revenue was $2.4 billion — about flat from last year — and net profit fell slightly to $213.1 million, according to estimates from Visible Alpha.