Key Takeaways
- Dunkin' on Wednesday announced the launch of its fall menu and a new "$6 Meal Deal," joining rivals in the ongoing value-meal trend and the battle for pumpkin spice-desiring customers.
- McDonald's and other fast-food giants have launched value-centric deals in recent months as inflation negatively impacted many Americans' discretionary spending.
- Starbucks also recently announced its fall products, including the earliest-ever launch for the popular pumpkin spice latte.
Dunkin' on Wednesday announced the debut of its fall lineup along with a new "$6 Meal Deal," joining fast-food and coffee rivals like Starbucks (SBUX) and McDonald's (MCD) as the chains fight for value-seeking an🐬d💧 pumpkin spice-desiring customers.
Dunkin' said that customers will be able to get a medium coffee, hash browns, and a bacon, egg, and cheese sandwich for $6 "for a limited time," joining McDonald's, Starbucks, Wendy's (WEN), and a number of other fast-food giants that have launched value-centric promotions in recent months.
Turning To Pu𒈔mpkin Spice and 🌸Value To Boost Sales
Dunkin's deal follows those of 澳洲幸运5官方开奖结果体彩网:McDonald's, Burger King of Restaurant Brands International (QSR), and Wendy's, which 澳洲幸运5官方开奖结果体彩网:each ran value-meal promotions in recent months. Starbucks 澳洲幸运5官方开奖结果体彩网:launched aౠ "pairings menu" of deals.
Executives from 澳洲幸运5官方开奖结果体彩网:across the industry have acknowledged in recent earnings reports that higher-priced essentials have forced many consumers to 澳洲幸运5官方开奖结果体彩网:ꦰlower their levels of discretionary spending.
澳洲幸运5官方开奖结果体彩网:McDonald's said last month that its value meal had been successful, with 澳洲幸运5官方开奖结果体彩网:nearly all of its franchisees voting in favor of extending the deal thro⛎ugh August in the hopes that iဣt would continue to drive sales.
Dunkin's launch of its fall menu 澳洲幸运5官方开奖结果体彩网:comes just days after Starbucks announced the earliest-ever return of its own popular fall items like the pumpkin spice latte following 澳洲幸运5官方开奖结果体彩网:disappointing sales results in 澳洲幸运5官方开奖结果体彩网:recent quarters. Dunkin's new🔯 offerings include a pumpkin-spice latte and a pumpkin donut.
Dunkin' no longer reports quarterly sales data since being acquired by Inspire Brands, the parent of Arby's, Jimmy John's, and more, for $11.3 billion in December 2020. Inspire says Dunkin' generated $13.3 billion in sales for fiscal 2023.