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Dollar General Shares Plunge as Inflation Hits Customer Spending

Exterior of a Dollar General store

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Key Takeaways

  • Dollar General profit and sales missed estimates, and the retailer cut its outlook.
  • The company said "macroeconomic headwinds" are changing customers' behavior.
  • Shares sank on the news, and have lost a third of their value this year.

Dollar General (DG) said high inflatio🌜n is changing customers’ shopping habits, and that’s hurting its business.

The discount retailer was the worst-performing stock in the S&P 500 after missing profit and sales forecasts and slashing its full-year guidance. 

Dollar General reported fiscal 2023 first-quarter earnings per share (EPS) of $2.34, with revenue up 6.8% to $9.34 billion. Same-store sales grew 1.6%, less than half of analysts’ estimates.

CEO Jeff Owen said the macroeconomic environment “has been more challenging than expected, particularly for our core customer.” The company indicated those “macr✱oeconomic headwinds” are having “a significant impact on customers’ spending levels and behaviors.”

Dollar General now expects 2023 revenue to be up 3.5% to 5%, down from its previous outlook of an increase of 5.5% to 6%. It sees same-store sales rising 1% to 2% as compared with the earlier forecast of 3% to 3.5%. It expects EPS to be flat to down 8% instead of advancing 4% to 6%. 

The news sent shares plunging almost 20%. The stock has lost a third of its value this year. 

DG YTD chart
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