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Coors' Ad Misspelling Leaves Brewer With a 'Case of the Mondays'

By
澳洲幸运5官方开奖结果体彩网:Aaron Rennie
Aaron Rennie
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A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in Journalism from Columbia University.
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Published January 13, 2025
02:36 PM EST
Coors' advertising typo

Molson Coors Beverage Company

Key Takeaways

  • Beer giant Molson Coors Beverage Co. suffered what it called a "Case of the Mondays" after launching an advertising campaign containing an unfortunate error.
  • "In the ads released across Canada and the U.S., there was an unfortunate misspelling of 'Mountain Cold Refreshment' as 'Mountain Cold Refershment,'" the brewer said.
  • Molson Coors shares rose 2.5% intraday but are down about 15% over the past year.

Practically everybody makes the occasional spelling mistake. Coors' typo just so happened to be publicly displayed across the U.S. and Canada.

Beer giant Molson Coors Beverage Co. (TAP), known for cases of beer, suffered what it called a "Case of the Mondays" after launching an ad campaign leading up to the "Big Game"—cough, Super Bowl, cough—that contained an unfortunate error.

"This morning, we released a series of ads leading up to the Big Game intended to make Coors Light look even colder, and we’re aware they included a bit of a blunder," the brewer said. "In the ads released across Canada and the U.S., there was an unfortunate misspelling of 'Mountain Cold Refreshment' as 'Mountain Cold Refershment.'

"Coors Light wants to thank everyone for letting us know about the errors," it added.

Molson Coors shares dodged a "Silver Bullet" Monday, rising about 2.5% in recent trading. They have declined about 15% over the past year.

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