Key Takeaways
- Executives have explained how they're handling import taxes on recent earnings calls, with many companies saying they plan to recoup their costs through price increases.
- Some companies, such as the parent company of Huggies, Kleenex and Scott toilet paper, said raising prices will be hard if competitors source locally.
- A few businesses detailed plans to shift production. Others said they’re waiting for more clarity on US trade policy to finalize changes.
澳洲幸运5官方开奖结果体彩网: Tariffs are the talk ofꦺ the boardroom.
With the first-quarter earnings season in full swing, executives have been busy explaining how they’re handling new import taxes. Several businesses plan to recoup costs through price increases, though some worry they’ll lose customers if they charge more. Some companies detailed plans to shift production, while others said they’re waiting for more clarity on US trade policy.
“We have factories in … basically in every region of the world. But we don't want to take any measures that's on something that might be temporary,” Nicolas Hieronimus, CEO of the beauty company L’Oreal, said last week, according to a transcript made available by AlphaSense. “So we are watching carefully what's happening and trying to figure out what will be [the] end game.”
Companies Poised to Raise Prices
Price increases are likely at a number of companies, 澳洲幸运5官方开奖结果体彩网:from Procter & Gamble (PG), which makes household goods like Tide, Charmin and Dawn, to Hermès, the 澳洲幸运5官方开奖结果体彩网:France-based luxury goods giant.
American customers will pay more for Hermès’ goods beginning next month, CNBC reported, adding that the price hikes are being used to offset tariffs, and therefore, won’t be occurring in other markets.
Hasbro (HAS) CEO Chris Cocks said price increases were unavoidable, but had to be done carefully. About half of Hasbro’s games and toys originate in China, which means 澳洲幸运5官方开奖结果体彩网:tariffs may reduce its profit by $60 million to $180 m🎃illion this year, executives said this week.
“We definitely think $9.99 and $19.99 [price p🍷oints] are important,” Cocks said.
Raising prices is risky, some companies said. Michael Hsu, CEO of Kimberly-Clark (KMB), the parent company of Huggies, Kleenex and Scott toilet paper, said some competitors source locally, so charging more may make Kimberly-Clark less competitive. Kimberly-Clark will seek to mitigate a $300 million annual 澳洲幸运5官方开奖结果体彩网:hit from tariffs primarily through supply chain shifts, Hsu said 🉐this week.
“We’re trying to be disciplined on price,” Hsu said. He t🦋old analysts consumers were wary because they’re “maybe two years removed from what I would call an inflation super cycle.”
Firms Deliberate Over Manufacturing Moves
Some businesses have moves in mind. Hyundai plans to shift production of the Tucson, a compact SUV, executives said this week. US-bound vehicles now made in Mexico could be constructed in Alabama, while the Mexican plant turns out cars for the Canadian🧜 market, the👍y said.
Lakeland Industries (LAKE), a protective apparel manufacturer, outlined a si♋milar strategy this month for the production of “turnout gear” used by firefighters.
Many companies are waiting to see what trade policies President Donald Trump’s administration settles on. Trump 🙈delayed the implementation of deficit-based tariffs until July, saying he would give countries time to negotiate with his team. He has also expressed the desire to 澳洲幸运5官方开奖结果体彩网:reach an agreement with China, which is charging a 澳🔥洲幸运5官方开奖结果体彩网:more than 100% tax on Ameri♉can imports in response to a similarly high d♓uty on its exports to the US.
Flexsteel Industries (FLXS), an Iowa-based furniture company, is൲ gauging how supply chain adjustments would play out depen♚ding on how trade policy evolves, CEO Derek Schmidt said this week. (It has also imposed a “modest” surcharge on products imported from Vietnam, which account for 55% of company revenue.)
“We’ve more aggressively started to seek out potential suppliers in other parts of the world,” S🐻chmidt said. “And as soon as we have more clarity, ultimately, on where the trade policy and tariff discussions go, I think we can move fairly quickly to optimize our supply chain.”
Executives See Sales Rising—and Stalling
Tariffs𝓰 are a🌊lready impacting sales, for better and for worse.
Boeing (BA), a domestic airplane manufacturer, said it was unlikely to send 50 aircraft to Chinese customers as planned this year. 澳洲幸运5官方开奖结果体彩网:Clients won’t accept the planes because they’re now subject to retaliatory tariffs on American goods, CEO Kelly Ortberg🧔 said this week. Boe💝ing is assessing ways to market those planes to others, he said.
“It’s an unfortunate situation, 🎃but we have many customers who▨ want near-term deliveries, so we plan to redirect the supply,” Ortberg said.
The US appliance company Whirlpool (WHR) told analysts that, in time, 澳洲幸运5官方开奖结果体彩网:tariffs will help it compete with businesses that manufacture in Asia. And demand is already picking up at Kaiser Aluminum (KALU), a Ten♚nessee-based company that makes aluminum products f꧒or packages, car companies and other clients.
“We started to see business start to navigate our way, where historically it may have gone to imports and other things,” CEO Keith Harvey said this week.