Impact investing has undergone a significant transformation in the 2020s. Once primarily the domain of philanthropists and investors willing to accept below-market returns, impact investing has evolved into a sophisticated market with significant mainstream appeal. The Global Impact Investing Network estimates the value of impact investments at more than $1.57 trillion globally, with large institutional investors like fund managers and insurance companies increasingly entering the space. Between 2019 and 2024, the sector grew an average of 21% each year.
"Impact investing ... supports long-term solutions to systemic issues like economic inequality, climate change, and healthcare access," Edgar Villanueva, CEO of the Decolonizing Wealth Project, told Investopedia. Howeveꦰr, the sector faces significant challenges in t🌼he mid-2020s.
Key Takeaways
- Impact investing seeks to generate financial returns while creating a positive social or environmental impact.
- Socially responsible and environmental, social, and governance (ESG) investing are two approaches to impact investing, although there is still some disagreement over terminology in the investing community.
- ESG is increasingly viewed as much a risk management tool as a synonym for sustainable investing.
- Impact investors are expanding beyond carbon metrics to include biodiversity, natural capital, and social inclusion criteria.
Who Are the Impact Investors?
Political headwinds, particularly from the Trump administration's pushback against environmental, social, and governance (ESG) initiatives, have created a divide between U.S. and European approaches to sustainable investing. In early 2025, there were record outflows from sustainable funds, with European investors becoming net sellers for the first time ever. Despite all this, the demographic profile of impact investors has broadened among all age groups.
While high-net-worth individuals and foundations were oꦅnce the primary impact investors, institutional investors—and thus their many 401(k) and pension-holding clients—represent a growing segment of the market.
Europe remains the center of sustainable investment, accounting for 84% of global sustainable funds, compared to just 11% in the U.S., according to Morningstar data. This regional disparity has grown more pronounced since Donald Trump's 2024 election win.
By generation, Millennials remain the most prominent impact investors, with more than 40% saying they have engaged in it, double the rate for Baby Boomers.
Where Do Impact Investors Put Their Money?
Impact investing is part of a broader 澳洲幸运5官方开奖结果体彩网:community investing ecosystem involving traditional grant-making and program-related investments (PRIs). While grants provide crucial non-recoverable capital for organizations with limited revenue potential, and PRIs offer below-market investments that prioritize social returns, impact investments occupy the middle ground by seeking both financial returns and measurable social or environmental outcomes.
"We see impact investing...as an important part of a broader financial toolbox for the sector," Villanueva said. "Some philanthropic organizations are leaning into impact investing—putting money into businesses, funds, or projects that aim to make a positive social or environmental impact and generate some kind of financial return."
Important
Villanueva noted that there are limits to what impact investing, with its expectations of profit, can do for certain initiatives. "Grant-making remains essential for supporting the deep, systemic work that may never be profitable," he said.
Here are the major areas impact🔯 investors are targeting with their funds:
Climate-Friendly Investing
Despite concerns that clean energy initiatives funded under the Inflation Reduction Act would go away with the arrival of the second Trump administration, capital continues to flow into climate-friendly industries. Many investors view clean energy as an "energy security" play rather than explicitly environmental investing, helping it maintain appeal across political divides.
Major financial institutions are navigating this challenging political landscape carefully. While U.S. banks and investment managers like BlackRock Inc. (BLK) have withdrawn from climate initiatives such as Net Zero Asset Managers ahead of Trump's return to office, their European counterparts like Amundi SA, UBS Group AG (UBS), and BNP Paribas SA (BNP) say they're still committed to their climate coalitions.
How Regular Investors Can Participate
Retail investors can access 澳洲幸运5官方开奖结果体彩网:climate-focused investments through several avenues:
- Climate-focused ETFs, such as the iShares Global Clean Energy ETF (ICLN) and the First Trust Nasdaq Clean Edge Green Energy Index Fund (QCLN), offer diversified exposure to renewable energy companies.
- Green bonds are available through funds like the iShares ESG Aware USD Corporate Bond ETF (SUSC), the VanEck Green Bond ETF (GRNB), and the iShares Global Green Bond ETF (BGRN), which provide avenues for investors to support specific environmental projects.
- Funds focused on using their 澳洲幸运5官方开奖结果体彩网:proxy vote power to make meaningful shifts toward sustainability, such as the TCW Transform 500 ETF (VOTE). That ETF invests in companies to have a voice in their practices, rather than holding shares in those already considered green leaders.
Social Justice and Community Development
Impact investors focused on social justice are increasingly targeting investments that address systemic inequities. Community development financial institutions (CDFIs) play a significant role in channeling capital to underserved areas, supporting affordable housing, job creation, quality education, and healthcare facilities.
An example of targeted impact investing in this space is the Liberated Capital Youth Mental Health Fund, launched in May 2025 by the Decolonizing Wealth Project. With $20 million in funding, including seed investment from Pivotal Ventures, this initiative will distribute at least $5 million annually over three years to nonprofits and Tribes offering culturally-responsive mental health services for those ages 12 to 24. The fund specifically targets historically overlooked communities that have limited access to mental health counseling.
The fund is "about investing in culturally grounded care, life-affirming resources, and a future where these young people are not only seen and valued, but fully supported to thrive,” Villanueva said.
How Regular Investors Can Participate
Individual investors can support 澳洲幸运5官方开奖结果体彩网:social justice initiatives through vehicles with different level🌊s of acce𝓡ssibility:
- CDFI notes, like those offered by Calvert Impact Capital, let you make investments starting at $1,000 to support community lending in underserved areas.
- ETFs like the Adasina Social Justice All Cap Global ETF (JSTC) provide exposure to companies aligned with social justice values while screening out those with harmful practices.
- Banking at community development banks or credit unions ensures your deposits support local lending in underserved communities.
- 澳洲幸运5官方开奖结果体彩网:Donor-advised funds with impact options, such as those offered by Fidelity Charitable, allow impact-minded investors to recommend social justice-focused investments for their charitable assets.
Fast Fact
While federal support for ESG initiatives is being snuffed out in the U.S., Europe continues to strengthen its ESG 澳洲幸运5官方开奖结果体彩网:regulations. European companies are preparing for the Corporate Sustainability Due Diligence Directive, which mandates human rights and environmental due diligence as of 2026.
Healthcare Access
Healthcare impact investing has gained momentum following the COVID-19 pandemic. Investments focus on improving mat♋ernal healthcare, expanding telehealth services in rural areas, and developing affordable medical technologies for underserved pop𒊎ulations.
How Regular Investors Can Participate
Retail investors interested in making gains and having an impact in healthcare can look at opti꧙ons like the following:
- ETFs that focus on increased access and affordability, such as the SPDR S&P healthcare Services ETF (XHS) or the iShares U.S. Healthcare Providers ETF (IHF), both of which include companies working to expand healthcare access.
- Impact-oriented mutual funds with healthcare allocations, such as the Parnassus Mid Cap Fund (PARMX), include healthcare companies thought to have strong ESG practices.
Tip
Besides choosing specific stocks, bonds, and funds, investors are engaged in and the target of major campaigns each year to sway 澳洲幸运5官方开奖结果体彩网:proxy votes at annual meetings for corporate governance. Major fund managers like BlackRock Inc. (BLK) have instituted programs to allow investors to help choose how they vote at annual meetings on crucial corporate matters.
Digital and Technological Inclusion
Bridging the digital divide has become a priority for impact investors, given the wider recognition that access to technology and digital skills is essential for economic mobility. Investments in this sector focus on expanding broadband access in rural areas, providing affordable devices to low-income communities, and funding 澳洲幸运5官方开奖结果体彩网:educational technology that makes learning more accessible.
How Regular Investors Can Participate
Individual investors can su🅺pport ♓digital inclusion through the following:
- Thematic ETFs like the Global X Education ETF (EDUT) have holdings in companies developing affordable educational technologies.
- Fixed-income options include municipal bonds that fund broadband infrastructure in underserved communities, accessible through funds like the VanEck Investment Grade Floating Rate ETF (FLTR).
Is Impact Investing Just Greenwashing?
This is a valid concern. Many funds and companies rushed to declare themselves green-friendly in the 2010s, without changing their corporate practices accordingly. But regulations and great💮er scruti♐ny of such claims make it more difficult for companies and funds to pull that off today.
While the U.S. Securities and Exchange Commission changed course with the second Trump administration about a Biden-era rule requiring climate disclosures, it delayed implementation but did not kill its 2023 "澳洲幸运5官方开奖结果体彩网:Names Rule," which is set to go into effect in 2026. The rule requires that at least 80% of a fund's investments accord with the fund's name. In addition, major asset managers proꩲvide detailed impact reports that go beyond marketing claims to document specific outcomes.
What Is Greenhushing, and How Does It Affect Impact Investing?
Greenhushing is the opposite of 澳洲幸运5官方开奖结果体彩网:greenwashing—it refers to companies deliberately downplaying or limiting disclosure of their sustainability efforts and ESG initiatives because of fear of political backlash or controversy. This trend has accelerated in the current political climate, particularly in the U.S.,ꦜ where ESG has become highly politicized.
According to one survey, 58% of companies surveyed admitted to greenhushing even as 81% said that Paris Agreement-aligned communications would benefit their bottom line.
Where Can Investors Find Independent and Reputable Reports on Impact Investments?
澳洲幸运5官方开奖☂结果体彩网:Morningstar offers detailed ESG risk⭕ ratings for thousands of companies and funds, with its Sustainability Rating system. 澳洲幸运5官方开奖结果体彩网:MSCI ESG Research provides in-depth analysis and ratings from AAA to CCC for companies and funds based on their ESG risks and opportunities.
For values-aligned screening, As You Sow offers free tools that evaluate funds based on fossil fuels, weapons, tobacco, gender equality, and other criteria. The Global Impact Investing Network publishes annual impact investing market surveys with comprehensive data on performance and trends. Nonprofit organizations like CDP provide environmental disclosure data directly from companies.
The Bottom Line
Impact investing stands at a crossroads in the mid-2020s. Despite political resistance and record outflows in early 2025, the fundamental case for considering social and environmental factors in investment decisions♈ remains strong. The industry is maturing beyond simplistic ESG labels toward more sophisticated approaches focusing on measurable outcomes.
For investors, expanding the range of impact-focused products means more prospects for aligning their investments with personal values without necessarily sacrificing returns.